ABOUT US

Like many modern day success stories, Choices Flooring can be traced back to humble beginnings. In 1959 a small group of independent Victorian furniture retailers met to discuss the possibility of forming an association to maximise the effectiveness of their businesses in the face of increased competition from large, franchised organisations. As a result of this initial meeting, Newfurn Floor Coverings Ltd was formed. Over 30 years later, in 1993, they launched the Carpet Choice brand with 17 stores in Victoria. Since then, after a further brand update, Choices Flooring has rapidly grown to include more than 140 stores across Australia. Since those early days, Choices Flooring has arguably become Australia’s most progressive retail floor coverings group and a major force in the Australian retail sector.

Our Commitment To You

At the heart of our business is our key promise to you – to help you find the floor you’ve been searching for.

With so many elements to consider in your decorating project, we help you design your interior from the floor up. Our holistic approach ensures we support you in creating the perfect space for your lifestyle.

Embracing the latest product developments and styles, our new store layouts (incorporating touch-screen technology) and interior decorating training for our team members, are just some of the many ways in which we are helping to support your decorating project.

It’s an exciting phase in the life of our business, as we continue to look for new and improved ways to help you find the floor you’ve been searching for.


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Choices Flooring is Australia’s most progressive flooring retailer, with over 140 stores across the country.

We understand that purchasing flooring is a big decision which is why we continually evolve our in-store and online experience to ensure we help you find the floor you’ve been searching for.

Newfurn Group

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