Your nearest store is

by Fletchers, Geelong West

Is your nearest Choices Flooring store

Store Information


15 Gordon Avenue
Geelong West VIC 3218


[email protected]


(03) 5222 1555

Opening hours

Monday - Friday

9am - 5pm


9am - 12pm



Store Information


15 Gordon Avenue, Geelong West VIC 3218


[email protected]

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Write a Review - Choices Flooring by Fletchers, Geelong West

Meet Our Team

Lincoln has never had another job, flooring is all he has ever known. Lincoln has run the business for the past 5 years since taking over from this father, who has run the business for 25 years before that.
Debbie Webb
Residential Design Consultant
Debbie has worked at Fletchers for 13 years, bringing her timber background with her. She has developed an ability to deftly put together stunning colour palettes.
Daniel Vrbouski
Residential Design Consultant and Technical Officer
Daniel has worked at Fletchers for over 20 years and knows every products like the back of his hand. If you are in Daniel's hands rest assured your flooring will be installed to his exacting standards.
Peter Ford
Commercial Manager
Peter has been with Fletchers for over 28 years, he specialises in commercial work large and small. Whether you are a hospital or a cafe, Peter will be able to find the perfect solution.
Paula Dunstan
Residential Design Consultant
Paula brings years of study in interior design to Fletchers, combine that with experience in colour selections for new builds. Paula will be able to create the stunning look for your entire home.
Michael White
Warehouse Manager
Michael has ventured all the way from across the ditch to us. He is responsible for your carpet being cut to size and making sure the installers arrive on time.
Sam Meade
Commercial Contract Administrator
Sam has come from the jungles of South Africa to bring her expertise to our commercial division. She is responsible for making sure all the behind the scenes runs smoothly.
Luci Bianco
Chief Financial Officer
Luci, the Italian energiser bunny, is responsible for making sure that the financial side of the business runs without a hiccup. If any of the staff haven't filled their paperwork out correctly she will be onto them in a heartbeat!

About Us

Fletchers is now a 2nd Generation Family owned store, provides the only place where you can select all your flooring finishes. Carpet, timber, luxury vinyl, laminate, tiles, blinds and shutters.

Whether an entire house or one room, our design trained team can assist you combining every different element. We are a full service company, meaning we have our own installers, most have worked for is for over 10 years. We fully guarantee our installations and we stand behind every product we sell can be confident your floor will last.

Choices Flooring provides inspiration and flooring advice whilst also managing the installation of carpet, laminate, timber, luxury vinyl and bamboo flooring to North Geelong, Belmont, Wandana Heights and surrounding suburbs.

In 2019, Choices Flooring by Fletchers, Geelong West have the Mood Collection Window Furnishing range in stock. Choose from panel glide blinds, Roman blinds, Venetian blinds, Roller blinds, Vertical blinds, honey cell blinds and plantation shutters.



I dealt with Lincoln from Choices Flooring. He was always polite, punctual and arranged a fabulous job for us. He has done some previous work for us as well, and has consistently provided a great service. I would highly recommend Choices Flooring.

— Helen
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Choices Flooring by Fletchers were very professional with communicating with me from ordering the carpet right through to advising about the carpet laying. Lincoln kept me up to date and Aaron and his team were very efficient and quick on laying the carpet. Highly recommended

— Kerrie

We sought quotes for carpeting our home from a number of carpet retailers and Choice Flooring in Geelong West offered the best deal. The staff, particularly Debbie Webb, were very helpful throughout the whole process. We were able to take samples home to help with our decision - nothing was too much trouble for them. Because it was a large job, Debbie was happy to arrange laying over two weeks to give us a chance to move furniture. The carpet layers were professional and friendly and completed the job in the allotted time. We are delighted with the final outcome and have no hesitation in recommending the company.

— William

On behalf of Brian and myself, I wish to say thank you for a totally positive experience from the time we first walked into your showroom until the completion of the entire job of laying the carpet in our home.

I must say that we can not fault the service we received from your showroom staff. Troy and Will who carried out all the work in our home were exceptionally good as well.

Once again Thank you.

— Coral and Brian
Write a Review - Choices Flooring by Fletchers, Geelong West

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