Welcome to Choices Flooring
Launceston...
Welcome to Choices Flooring Launceston – Your Premier Destination for Quality Flooring Solutions in Northern Tasmania!
For over 30 years, Choices Flooring Launceston has stood as a beacon of excellence in the flooring industry. Our locally owned and operated family business, led by our Owner and Visionary, has been dedicated to providing exceptional flooring solutions to the vibrant community of Northern Tasmanians.
Our Commitment to Excellence
Choices Flooring Launceston is committed to delivering top-notch service and stylish solutions, evident in the array of services we offer. Our expert team efficiently oversees both domestic and commercial projects, ensuring seamless execution from new homes to large-scale commercial spaces. We pride ourselves on assisting customers in selecting perfect solutions from a diverse range of products, including timber, carpet, luxury vinyl, and laminate.
Comprehensive Window Furnishing Solutions
In addition to flooring, our superstore provides an extensive range of window furnishing solutions. The Mood Collection range offers inspiration and advice on options such as panel glide blinds, Roman blinds, Venetian blinds, roller blinds, vertical blinds, honey cell blinds, plantation shutters, and sheers.
An Unmatched Shopping Experience
Choices Flooring Launceston's superstore on Boland Street is more than just a location; it's an experience. Our state-of-the-art showroom combines the latest technology with an impressive range of stylish flooring and window furnishing solutions, ensuring that your retail experience is nothing short of exceptional.
From Concept to Completion
No project is too big or small for us. From start to finish, Choices Flooring Launceston is equipped with local knowledge, a dedicated workforce, and comprehensive services to manage any project with efficiency. Our commitment doesn't end with project completion – as locals, we remain readily available to assist with future projects, queries, or maintenance requirements.
Visit Us Today
We invite you to visit our store at 61 Boland Street (opposite K-Mart) and meet with our experienced team members. Whether you're looking for flooring or window furnishings, we are here to answer your questions and guide you through the process.
Products and Services Offered
Commercial Flooring, Inspiration Station, Window Furnishings
Awards and Recognitions
Team
Chris & Lesley Smart (Store Owners):
Chris & Lesley purchased Choices Flooring Launceston in 2008 after managing this family business for the10 years prior. The store, managed by Chris, continues to be a market leader in Australia, having won multiple national and local awards for customer service. Chris and Lesley take pride in presenting a showroom that is second to none, offering the ultimate retail experience for all clients. They are appreciative of the enthusiastic, supportive team they are surrounded by.
Ben Holt (Commercial Manager / Director):
Taking the challenges of the construction industry in his stride, Ben heads up our commercial division with integrity and expertise. With over 20 years with Choices under his belt, his understanding of product and technique is outstanding. Ben is dedicated to delivering exceptional results, building strong teams and a culture around client satisfaction. Throughout his career, he has successfully managed the flooring installation in most of the prominent large-scale builds in Northern Tasmania.
Josh Collins (Key Account Manager):
With over 20 years of flooring experience, Josh is passionate about delivering exceptional results. He is dedicated to building strong client relationships and has a deep understanding of products and processes…..
“We recently completed some home improvements and worked with Josh, who was instrumental in helping us choose the perfect flooring. His professionalism and knowledge made the selection process easy and enjoyable.” Google Review
Kristy Glover (Residential Sales):
With 20 years in the flooring industry, Kristy joined the Choices Launceston team in 2020. She has outstanding knowledge and a strong focus on delivering exceptional customer service… “Kristy was an absolute standout. She offered honest, realistic advice and patiently guided us through the complexities of dealing with insurance. Her professionalism, kindness, and genuine care made a stressful situation so much more manageable.” Google review.
Carolyn Drake (Residential Sales):
Carolyn has been a member of our sales team for 7 years, spending the prior 13 years in tile retail. Her understanding of flooring and design, along with her commitment to customer satisfaction, ensures a seamless flooring selection process.
Baiden Williams (Residential Sales):
Working Tuesday through to Saturday, Baiden would love to assist you in transforming your living spaces with quality flooring solutions. He has been part of the Choices Launceston team for 2 years and, with a prior 3 years in flooring retail, has the knowledge and dedication to guide clients on a successful flooring journey.
Rebecca Gray (Window Furnishing Sales):
Bringing a wealth of window furnishing experience, Rebecca joined our team in 2022. She specialises in problem-solving and tailored solutions for both residential and commercial projects, blending aesthetics with functionality to achieve stunning results.
Tom Baker (Residential Sales):
Working in his family’s flooring business in his native UK has given Tom a strong foundation in flooring. He will work with you to find the floor you’ve been searching for, always delivering outstanding client support…..
“ Tom did everything he could to accommodate us. Excellent communication. Excellent knowledge. Relaxed manner that made making the final decision an enjoyable experience.” Google review
Matthew Allen (Project Coordinator):
Having been part of our team since 2021, Matt schedules our residential installations. Having 20 years in the building trade, he has the skills to problem solve and oversee our operations with residential builders. With patience and professionalism, he will make sure your flooring and window furnishings are installed quickly and efficiently.
Nick Winwood (Commercial Estimator):
Joining our team at the start of 2022, Nick came from a background in the electrical industry. He now works tirelessly behind the scenes to ensure our commercial projects run smoothly. Nick is a collaborative member of our commercial team, bringing a detail-oriented approach to his role.
Jordan Wheldon (Commercial Operations Supervisor):
Jordan joined our team in early 2024 with a strong background in flooring retail. He loves a challenge and has extensive hands-on experience. Jordan oversees the day-to-day operations of our commercial installations, ensuring our projects are completed on time, within budget and to the highest standard.
Chantelle Armstrong (Commercial Sales):
Relatively new to flooring, Chantelle has a strong background in customer relations and construction and design. She is client-focused and delivers flooring solutions that enhance both style and functionality in a commercial application.
Choices Flooring Launceston
services the following suburbs:
Store Blog

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