Welcome to Choices Flooring
Doncaster...
Welcome to Choices Flooring Doncaster – the best flooring showroom in Australia – Our Expertise Equals your Perfect Floor
As a proud family-owned business, Choices Flooring Doncaster – IS the best flooring showroom in Australia has become a trusted destination for all your flooring and window furnishing needs. We are driven by our core values—Care, Ownership, and Continuous Improvement—which shape every customer interaction, product choice, and installation service we provide. Choices Flooring Doncaster has evolved because of the North East Link Project. Formally, we were in Bulleen, however, our premises were acquired by the project, forcing the move to Doncaster. As a result, we have designed the ultimate space for a real flooring and window furnishings experience. Our experienced team can guide you through colour options and textures to best suit your home's décor.
Why Choose Choices Flooring Doncaster?
Extensive Range of Quality Product Choices Flooring Doncaster – we offer a comprehensive selection of flooring and window furnishing products, tailored to suit both residential and commercial needs:
- Carpet and Carpet Tiles
- Commercial and Domestic Vinyl
- Timber and Laminate
- Hybrid Planks
- Window Furnishings, including sheers, shutters, and blinds
- Rugs
Our products include eco-friendly, asthma-friendly, pet-friendly, and PET carpet options, ensuring every customer finds the perfect solution for their home or business.
Exclusive Mood Collection Window Furnishings
Our Mood Collection offers an exceptional range of window furnishings, including sheer curtains, roller blinds, panel glide blinds, honeycell blinds, plantation shutters, and more. This collection enhances any space, combining functionality and style to elevate your home or office. Our interior designer does in-home consultations for your window furnishings to ensure you are getting the best advice on ensuring your selections match your home's décor. This service is a free service that takes between 1 hour and 2 hours, depending on the number of windows. Book your consultation NOW.
In-house Interior Designer and Colour Advisors
We are proud to have an experienced Interior Designer and Colour Advisor in the Showroom to assist you with your selections. This gives us an advantage over other flooring showrooms, adding a level of service and advice second to none.
In-House Installers and Commercial Expertise Choices Flooring Doncaster – the best flooring showroom in Australia is proud to have a dedicated team of experienced in-house installers. Trained to uphold the highest standards, our installers ensure that every Residential or Commercial project is completed with precision and care. This direct control over the installation process allows us to maintain quality and provide a seamless experience for our customers.
Our Logistics and Installations Teams, based at our warehouse in Thornbury (364 Rossmoyne Street), specialises in managing larger-scale projects across various industries. Equipped to handle everything from small businesses to extensive government contracts, they offer tailored commercial flooring solutions, including carpet tiles and vinyl that meet the specific needs of each business. Their expertise ensures that even the most complex projects are executed efficiently and professionally.
Logistics and Installation Hub
Our Thornbury warehouse serves as the central hub for our Logistics Team and supports our Installation Team. The Logistics Team efficiently manages product deliveries, coordinating closely with suppliers and installers to ensure all materials arrive on schedule. This coordination allows us to honour our commitments to customers regarding timelines and installation dates.
By centralising our logistics operations, we enhance communication between teams, reduce delays, and provide timely updates to our customers. This focus on efficiency and organisation contributes to a smoother, more reliable service experience.
Commitment to Quality
At Choices Flooring Doncaster, quality is not just a promise, it's our standard. Every product we sell and every service we provide is backed by our commitment to excellence. We take pride in offering expert advice and delivering high-quality installations that stand the test of time.
Choices Flooring Expertise
With our Showroom and Warehouse Teams, our team is dedicated to offering seamless service and expertise. Whether you’re transforming a home or outfitting a commercial space, Choices Flooring Doncaster is here to guide you through the entire process, from selection to installation and beyond.
“For over 30 years, I’ve been proud to grow with the Choices Flooring group. Our Doncaster showroom is more than just a retail space—it’s a design destination where our customers can feel inspired, supported and confident in creating beautiful interiors that last.”
— Scott Shearer, Owner, Choices Flooring Doncaster.
Local Approach:
Choices Flooring Doncaster seamlessly blends local understanding with national scale and trust. Our service footprint makes us the preferred choice for flooring and window furnishing solutions across Melbourne’s eastern corridor.
From styling a single room to managing large-scale developments, we pride ourselves on building lasting relationships with our local community, delivering expert advice, inspired designs, and high-quality finishes tailored to every home and business.
Choices Flooring Doncaster – Bringing happy and healthy indoors, one perfect floor at a time!
Awards and Recognition:

Team
Scott Shearer – Visionary Leader. Trusted Partner. Pioneer in Flooring Retail.
With over 35 years in the flooring industry, Scott Shearer, Owner and Director of Balcat Grove Pty Ltd (Choices Flooring Doncaster), is a respected leader known for his unwavering commitment to excellence and long-standing client relationships, many spanning decades.
Scott leads by example, setting the benchmark across every aspect of the business with a customer-first mindset and a passion for continual improvement. His hands-on approach ensures every part of the business operates at the highest standard, with a focus on delivering outstanding service and results.
His vision—to build the best team, offer the best service, and create the most inspiring showroom—has come to life at Choices Flooring Doncaster. Recognised as one of Australia’s most innovative and welcoming flooring showrooms, it combines cutting-edge technology, a vast product range, and a relaxed, design-led experience that makes flooring selection seamless and enjoyable.
Admired for his integrity, leadership and industry insight, Scott continues to set new benchmarks in flooring retail and inspire those around him.
Shamse – Interior Designer | Window Furnishings Specialist
With more than 30 years of experience in interior design and 8+ years specialising in window furnishings, Shamse brings a unique design sensibility and a wealth of expertise in transforming interiors into functional, stylish and inviting spaces. Her true passion lies in the finer details, especially in window furnishings and soft decor, where her exceptional eye for colour, texture and coordination comes to life.
Shamse is renowned for her ability to create atmosphere, seamlessly blending beauty with practicality in each of her projects, whether it’s a single-room refresh or a full-home transformation.
From shutters and sheer curtains to roller and honeycomb blinds and more, Shamse curates tailored solutions to suit your style and needs, be it for a residential setting or commercial space. Known for her warm approach and flawless execution, she’s here to help you create beautiful, liveable spaces with ease and confidence.
Paul – Manager of Sales and Operations
When you visit our store, you’ll benefit from the expertise of Paul, our Manager of Sales and Operations. With over 30 years in retail leadership and more than seven years in the flooring industry, Paul ensures every part of your experience is seamless, professional and tailored to your needs.
He leads with calm confidence and a clear focus on putting customers first. Whether you're selecting flooring for a single room or your entire home, Paul’s commitment to quality service means you're in capable hands. Thanks to his leadership, our team is supportive, knowledgeable and ready to guide you through every step, making your flooring journey smooth, stress-free and enjoyable.
Jacquie – Flooring Specialist & Colour Design Expert
With over a decade of industry experience, Jacquie is your go-to expert for stylish, functional flooring solutions. Specialising in colour design, she takes the stress out of selecting new floors—guiding you through every option in the Choices Flooring Doncaster showroom with warmth, clarity and expert insight.
With deep knowledge across all flooring products—from carpet and timber to vinyl and hybrid- Jacquie expertly matches style with function. Passionate about delivering exceptional results, she works hard to turn your dreams into reality, creating spaces that reflect your vision and lifestyle. Whether you're renovating or building, Jacquie is your trusted partner in achieving the perfect flooring outcome.
Kate - Flooring Sales Advisor and Colour Design
Kate brings over a decade of industry experience and expertise in colour design to every flooring project. Known for her client-centric approach, Kate is dedicated to achieving the best outcome, leaving no stone unturned in finding the perfect floor for your home.
With extensive knowledge of all flooring products—from hardwood to carpet and vinyl—she ensures the right fit for every room. Her patient and personable style makes the selection process smooth and stress-free. By focusing on genuine client connection and individual needs, Kate delivers beautiful, functional results that enhance any living space. Flooring made simple, with care and precision.
Riaan – Commercial & Special Projects Specialist
When it comes to complex flooring projects, Riaan is the expert you want on your side. With decades of experience and a ‘nothing is too hard’ attitude, he tackles every challenge with confidence, precision and a clear focus on your needs.
Trusted by long-standing clients for his honesty, reliability and results-driven approach, Riaan builds strong relationships and delivers outstanding outcomes every time. Whether it’s a large-scale commercial fit-out or a bespoke special project, Riaan brings calm expertise, attention to detail and a commitment to getting the job done right.
Mathew – Domestic Sales Specialist
Mathew is a trusted expert in residential and small to medium commercial flooring and window furnishings. Known for his personalised service and accurate project estimations, he offers tailored advice backed by in-depth product knowledge.
Mathew works closely with clients to deliver stylish, durable and practical solutions that meet individual needs. His customer-first approach and consistent 5-star Google reviews reflect a strong reputation for quality and satisfaction, making him a go-to specialist for flooring solutions with a personal touch.
David – Commercial Specialist and Company Estimator
With over 20 years in the flooring industry, David is our trusted estimator and go-to for our commercial and residential projects. His deep industry knowledge and honest, tailored advice have made him a trusted resource for clients and colleagues alike.
Whether managing large-scale commercial fit outs or helping families choose the perfect finish, David brings precision, dedication and a customer-first mindset to every project. Meticulous and hardworking, he takes pride in delivering outstanding outcomes. When you meet David on-site, you’re not just getting a quote — you're gaining two decades of expert insight.
Adrian - Domestic Sales Specialist
With nearly 10 years in the flooring industry, Adrian is a respected expert in vinyl, timber, hybrid, laminate, and carpet. Known for his sharp attention to detail and commitment to getting it right, Adrian delivers high-quality results across residential and commercial spaces.
His honest, client-focused approach and tailored solutions have earned him a loyal following. Reliable, respectful and professional, Adrian is not only a skilled consultant but also widely regarded as a true gentleman in the industry.
Choices Flooring Doncaster
services the following suburbs:
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