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Welcome to Choices Flooring Keswick...

36-38 Richmond Road, Keswick SA 5035 (08) 8293 3833
Store hours Open now Closed
  • Monday 8:00 AM – 5:00 PM
  • Tuesday 8:00 AM – 5:00 PM
  • Wednesday 8:30 AM – 5:00 PM
  • Thursday 8:00 AM – 5:00 PM
  • Friday 8:30 AM – 5:00 PM
  • Saturday 10:00 AM – 4:00 PM
  • Sunday Closed
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Our Keswick Showroom

Keswick Showroom
Keswick Showroom
Keswick Showroom
Keswick Showroom
Keswick Showroom
Keswick Showroom
Keswick Showroom
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Trusted by 10,000+ homeowners
FREE
Measure & Quote
Expert
Installation

Our Services

Free in-home consultations
Free measure and quote
Professional installation
Expert Installation
Expert product advice
View products

About us

Located in Adelaide, our showroom has built a strong reputation for delivering high-quality flooring solutions across both residential and commercial projects. As a growing business, we combine the personalised service of a local team with the systems and capability to handle large-scale work. We pride ourselves on honest advice, practical solutions, and a hands-on approach, ensuring every client, from homeowners to builders and commercial contractors, receives the right product for their needs. With a dedicated in-house team including installers, coordinators, and sales specialists, we maintain strong control over quality, timelines, and outcomes. Our focus is not just on supplying flooring, but on delivering a smooth, professional experience from selection through to installation.

Unique Services or Offerings:

Our showroom is a key point of difference and is recognised as one of the best within the network across the country. Spanning over 808m2, it has been designed to give clients a clear, hands-on experience when selecting flooring, with large product displays and practical layouts that help visualise how each option will look in real spaces.

With 38 years in business, we bring a depth of experience that allows us to guide clients confidently, whether it’s a straightforward residential job or a complex commercial project. We understand what products perform over time, not just what looks good on the day, and we use that knowledge to ensure clients make informed decisions.

We offer a full range of flooring solutions including carpet, hybrid, timber, laminate, and luxury vinyl plank. 

Combined with our in-house installation team and strong project coordination, we deliver a complete, end-to-end service focused on quality, efficiency, and long-term value.

Residential Flooring Services:

We provide complete residential flooring services, from consultation through to professional installation, tailored to each home and lifestyle. Our Project Manager, Tony, oversees residential projects to ensure clear communication, accurate scheduling, and smooth delivery from start to finish.

We specialise in Luxury Vinyl Planks, timber flooring, including herringbone, chevron, and direct-stick installations, helping clients select the right balance of design, durability, and budget. With our in-house installers, we maintain consistent workmanship and a well-managed process throughout every stage of the project.

Areas Serviced: 

We service the entire Adelaide metropolitan area and surrounding regions, covering all residential, commercial, and industrial suburbs across Greater Adelaide.

This includes Adelaide CBD and North Adelaide, as well as eastern suburbs such as Norwood, Kent Town, Stepney, Maylands, Payneham, Firle, Glynde, Tranmere, Magill, Burnside, Beaumont, Glen Osmond, Stirling, and the Adelaide Hills including Mount Barker, Aldgate, Bridgewater, Hahndorf, and Woodside.

We service the western suburbs including Mile End, Thebarton, Hindmarsh, Bowden, West Lakes, Grange, Henley Beach, Seaton, Fulham, Glenelg, Brighton, Somerton Park, and Hallett Cove.

Our southern coverage includes Unley, Goodwood, Hyde Park, Black Forest, Daw Park, Edwardstown, Marion, Morphettville, St Marys, Mitchell Park, Seaford, Aldinga, Christies Beach, Noarlunga, and surrounding coastal and growth areas.

Northern suburbs serviced include Prospect, Nailsworth, Collinswood, Walkerville, Enfield, Kilburn, Blair Athol, Prospect, Mawson Lakes, Modbury, Tea Tree Gully, Golden Grove, Surrey Downs, Salisbury, Paralowie, Elizabeth, Munno Para, and Gawler and surrounding northern expansion corridors.

We also service all surrounding industrial precincts, new developments, commercial zones, and regional South Australian projects by request.

Awards and Recognitions 

Ready to Get Started?

Book your free in-home consultation today.

Our Services

Free in-home consultations
Free measure and quote
Professional installation
Expert Installation
Expert product advice

Our Products

Browse our extensive range of flooring solutions. From classic timber to
modern hybrid, we have the perfect option for every space.

Your flooring journey

From initial consultation to final installation, we make the process simple and stress-free

1
Free Consultation

Meet with our flooring experts to discuss your needs, style preferences, and budget

2
Free Measure

We visit your property to take precise measurements and assess the site

3
Product Selection

Browse samples in-store and use our visualiser to see products in your space

4
Professional Installation

Our qualified installers complete the job with minimal disruption

5
Quality Check

Final walkthrough to ensure you're completely satisfied with your new floor

Our Services

From consultation to installation, we provide comprehensive flooring services to make your project seamless and stress-free.

Free In-Home Consultations

Our experts visit your home to provide personalized flooring advice

Free Measure & Quote

Accurate measurements and transparent pricing with no obligations

Professional Installation

Certified installers ensure perfect fitting and finish

Expert Installation

Comprehensive coverage on products and workmanship

Expert Product Advice

Knowledgeable team helps you choose the right flooring

Our Keswick Team

Experienced professionals dedicated to helping you find the perfect flooring solution

Bruno & Grace Iannucci 
Bruno & Grace Iannucci 

CEO

Founder & CEO since 1988, driving strategy, leadership, vision and culture while resolving key issues and unlocking growth opportunities.

James Iannucci
James Iannucci

Sales & Operations Director

James has been with the business for over 10 years, starting in operations, where he developed a strong understanding of the installation process and day-to-day running of the company. He later moved into sales and now leads the sales and operations teams, helping ensure projects run smoothly from selection through to installation. As the son of Bruno and Grace, James represents the next generation of the family business. He is proud to continue the legacy they built while helping grow and evolve the company for the future.

Joe Testa
Joe Testa

Domestic Builders Division

Joe has 40 years of experience in the flooring industry, from labour to sales, managing and serving small to large domestic builders.

Michael Battifuoco
Michael Battifuoco

Commercial Retail Builders

Michael has 35 years of experience in the flooring industry and has a wide knowledge of the commercial and retail flooring market.

Salvatore Fresta
Salvatore Fresta

Sales Consultant

Salvatore has 14 years of experience in the flooring industry and has been part of the Choices Keswick team since 2011. 

Our Commercial Flooring Services

We have extensive commercial flooring experience across apartment developments, hospitality venues, and corporate office fit-outs. We also deliver work in healthcare settings, including dental clinics and hospitals, where precision and durability are critical. In addition, we regularly complete projects for education facilities such as universities and schools, ensuring long-term performance in high-traffic environments.

Bulk Pricing

Competitive rates for large projects

Fast Turnaround

Minimal disruption to operations

Compliance Certified

Meets all Australian standards

Get a Commercial quote

Prefer to call? Reach us at: (08) 8293 3833 to discuss your project

Frequently Asked Questions

Find answers to common questions about our products, services, and installation process

General

Yes, Choices Flooring was formerly known as Carpet Choice. As part of Newfurn, which was founded in 1959, we've been one of Australia's most trusted flooring retailers for over six decades. While our name has evolved, our commitment to quality products, local expertise, and exceptional customer service has remained the same. Today, we continue to serve homeowners, renovators, builders, and interior designers right across Australia and New Zealand.

Choices Flooring offers a comprehensive range of flooring solutions including carpet, timber, luxury vinyl, laminate, hybrid flooring, and rugs. We also offer window furnishings and blinds. Our services include expert flooring consultation to help you make the right choice for your space, a free in-home measure and quote, and professional installation, making us a one-stop shop for your entire flooring and interior needs across Australia and New Zealand.

Choices Flooring offers a wide range of carpets including loop pile, cut pile, plush, berber, wool, and synthetic options, each with their own look, feel, and performance characteristics.

Choosing the right carpet depends on a number of factors such as the room type, foot traffic, whether you have kids or pets, and any allergy considerations. Your budget also plays a big role in narrowing down the best option for your home.

The best way to find your perfect carpet? Talk to one of our Choices Flooring experts. Visit your nearest Choices Flooring showroom or book a free in-home measure and quote today, and we'll help you find the right carpet for your needs and budget.

Choices Flooring offers engineered timber flooring, featuring a variety of ranges of beautiful species and styles including Spotted Gum, Blackbutt and European Oak.

Engineered timber features a real timber top layer bonded to a stable multi-layer base, making it a great option for a wider range of environments.

The right choice depends on your space, lifestyle, and budget. Our flooring experts are here to help you find the perfect match. Visit your nearest Choices Flooring showroom or book a free in-home measure and quote today.

Still have questions

Get in touch with your local team

Minimal disruption to operations

(08) 8293 3833
Free Measure & Quote

Transparent pricing with no obligations

Book free measure & quote
Explore products on screen

Meets all Australian standards

Try our Room Visualiser

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