Welcome to Choices Flooring
by Fletchers, Geelong West...

Welcome to the Fletchers Group – Where Expertise and Quality Meet

Our passion is making sure people are happy they chose us! We understand that you are have worked hard to earn the money you are spending on new flooring or window furnishings, and with that comes the risk of choosing someone that you believe can execute your vision of that perfect space. 
Every part of our service, from first consultation to the finished installation, has been designed with giving you peace of mind that you have selected the right products, the right colours and that we will be able to install it all without any issues.

Why Choose Fletchers?

Extensive Range of Quality Products

We have 3 Unique parts to service that we believe cannot be matched by any other store

Staff Installers - We have built our installation team to be part of the team, not a contractor that can leave at the drop of the hat. But a team that will go the extra mile to ensure you get what you expect

Greatest reputation - Our previous customers show their appreciation for us by reviewing us on google, and not just a star rating, but generous praise that can only be earned by blowing them away with our level of service

Consultants trained on the products by watching it happen - The additional benefit of having a staff installation team, is that we have trained our consultants in all aspects of the trade. When they are talking through particulars with you, they know exactly what is and what isn't possible.

Residential Flooring Services: 

Our residential services is built on being able to deliver the most beautiful space that will be able to look as good in 10 years time.
Sometimes the most beautiful thing is not the most practical for your current situation, we are there to walk you through the options to get the look you want, the look that will have your friends asking where you got your floor from!

Commercial Flooring: 

We service all types of commercial work, from the new schools and hospitals, to aged care facilities and schools. 
We understand that time is of the essence and you often need that flooring to use your space for your business, we pride ourselves on being prompt to come out and inspect the site, putting forth a proposal and then installing in a timely manner.
If you need help finding the right product for your use case, that's where our expertise comes in, we will find that for you.

Logistics and Installation Hub

Our North Geelong warehouse serves as the central hub for our Logistics Team and supports our Installation Team. The Logistics Team efficiently manages product deliveries, coordinating closely with suppliers and installers to ensure all materials arrive on schedule. This coordination allows us to honour our commitments to customers regarding timelines and installation dates.

By centralising our logistics operations, we enhance communication between teams, reduce delays, and provide timely updates to our customers. This focus on efficiency and organisation contributes to a smoother, more reliable service experience.

Commitment to Quality

At the Fletchers Group, quality is not just a promise, it's our standard. Every product we sell and every service we provide is backed by our commitment to excellence. We take pride in offering expert advice and delivering high-quality installations that stand the test of time.

Choices Flooring Expertise

With showrooms in Geelong West and Torquay, and our warehouse and Commercial hub in North Geelong, our team is dedicated to offering seamless service and expertise. Whether you’re transforming a home or outfitting a commercial space, the Fletchers Group is here to guide you through the entire process, from selection to installation and beyond.

Awards and Recognitions