Welcome to Choices Flooring
by Fletchers, Geelong West...

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Carpet Flooring

Luxury Vinyl Flooring

Timber Flooring

Rigid/Hybrid Flooring

15 Gordon Avenue, Geelong West VIC 3218

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Overview

Welcome to Fletchers – Where Flooring Dreams Come to Life!

As a proud 2nd 2nd-generation family-owned store, Fletchers stands as the ultimate destination for all your flooring needs. Step into a world of possibilities where every element of your flooring vision comes together seamlessly. From the plush comfort of carpets to the timeless allure of timber, the modern sophistication of luxury vinyl, and the sleek finish of tiles—Fletchers is your one-stop-shop for flooring excellence.

Why Choose Fletchers?

Full Range of Flooring Finishes

Explore a curated selection of flooring finishes, including carpet, timber, luxury vinyl, laminate, tiles, blinds, and shutters. At Fletchers, diversity meets quality, ensuring you find the perfect match for your style.

Design-Trained Team

Our team of design-trained experts is ready to assist, whether you're transforming an entire house or just one room. We specialize in combining different elements to create a cohesive and stunning look tailored to your unique taste.

Full-Service Company

At Fletchers, we pride ourselves on being a full-service company. From selection to installation, our process is seamless. Our experienced installers, many with over a decade of dedicated service, ensure that your vision comes to life with precision and expertise.

Quality Guarantee

We fully guarantee our installations, standing firmly behind every product we sell. With Fletchers, you can be confident that your floor will not only meet but exceed your expectations.

Choices Flooring Expertise

Choices Flooring, by Fletchers, extends its expertise to North Geelong, Belmont, Wandana Heights, and surrounding suburbs. Our team manages the installation process for carpet, laminate, timber, luxury vinyl, and bamboo flooring, ensuring a hassle-free experience for our valued customers.

Mood Collection Window Furnishing Range

Enhance your living space with the exclusive Mood Collection Window Furnishing range, available at Choices Flooring by Fletchers, Geelong West. Choose from panel glide blinds, Roman blinds, Venetian blinds, Roller blinds, Vertical blinds, honey cell blinds, and plantation shutters—each piece meticulously crafted to elevate your home's aesthetic.

Embark on a flooring journey like never before at Fletchers.

Products and Services Offered

Commercial Flooring, Inspiration Station, Window Furnishings, Interior Decorator In-Store

Awards and Recognitions

Team

Lincoln Smith (Owner):

Lincoln has always been passionate about flooring, and it's the only line of work he's ever pursued. He's been successfully running the business for the past five years ever since he took over from his father, who had been at the helm for 25 years.

Debbie Webb (Residential Design Consultant):

Debbie, who brought her timber background, has worked at Fletchers for 13 years and has developed a skill for creating stunning color palettes.

Daniel Vrbovski (Residential Design Consultant and Technical Officer):

With over two decades of experience at Fletchers, Daniel has not just mastered every product, but has also honed his skills to perfection. When you entrust him with your flooring installation, you can be confident that he will make it a masterpiece

Peter Ford (Commercial Manager):

Peter has been with Fletchers for over 28 years and specializes in commercial work, both large and small. Whether you need assistance in a hospital or a café, Peter has the expertise to identify the perfect solution.

Michael White (Warehouse Manager):

Michael traveled from across the ditch to ensure your carpet is cut to size and the installers arrive on time.

Sam Meade (Commercial Contract Administrator) :

Sam has come from the jungles of South Africa, she brings with her a wealth of expertise and a passion for excellence. As part of our commercial division, Sam is in charge of ensuring that everything runs like clockwork behind the scenes.

Luci Bianco (Chief Financial Officer):

Luci, the Italian energiser bunny, is responsible for making sure that the financial side of the business runs without a hiccup. If any of the staff haven't filled their paperwork out correctly she will be onto them in a heartbeat!

Fiona Carr:

If Fiona is the person to serve you, then rest assured you are in safe hands. Fiona brings a wealth of interior design knowledge to the team and will ensure your home will look as stunning as you envisioned.

Surrounding Suburbs

Choices Flooring by Fletchers, Geelong West
services the following suburbs:

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Store Blog

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What customers say about our by Fletchers, Geelong West Store

The whole experience from walking into Fletchers and meeting Natalie who made the whole process simple, easy and chose and ordered vinyl and carpet. Natalie simply coordinated the whole process as I w .... as going away and facilitated all my needs including the Childcare Centre it was going into. If your looking at any flooring in Geelong and your not going to Fletchers in Gordon Ave ""Your sleeping out"" My experience dates back some 40 years. — David Gordon Read more.

We recently completed a home renovation and used Choices Flooring by Fletchers for all of our floorboards, carpets and blinds. From start to finish their team has been amazing. From helping with the .... initial design, the project managment and installation has been perfect. Read more.

We received wonderful customer service and assistance from Michelle on December 12 and will definitely be purchasing our flooring from her. Highly recommended!

I recently had hybrid boards and carpet through my whole home. I cannot state how professional Choices have been. From first visit to the store to installation to my final payment, every contact has b .... een AMAZING! The new floors have completely transformed my home. I love it!!!! Thank you Choices! Read more.