Welcome to Choices Flooring Fortitude Valley...
- Monday 8:30 AM – 5:00 PM
- Tuesday 8:30 AM – 5:00 PM
- Wednesday 8:30 AM – 5:00 PM
- Thursday 8:30 AM – 5:00 PM
- Friday 8:30 AM – 5:00 PM
- Saturday 9:00 AM – 4:00 PM
- Sunday Closed
Our Fortitude Valley Showroom
Our Services
About us
Welcome to Choices Flooring Fortitude Valley
Brisbane’s Premier Destination for Quality Flooring & Interiors
Welcome to Choices Flooring Fortitude Valley, your inner-city flooring destination serving:
Inner-City & Riverside: Fortitude Valley, New Farm, Teneriffe, Newstead, Bowen Hills, Spring Hill, Petrie Terrace, West End, South Brisbane, and Kangaroo Point.
Inner-North & City Fringe: Albion, Hamilton, Ascot, Clayfield, Hendra, Windsor, Wilston, Newmarket, Kelvin Grove, and Herston.
City-South & East: Woolloongabba, East Brisbane, Coorparoo, Morningside, Bulimba, and Hawthorne.
And across the broader Greater Brisbane region.
As a proudly locally operated business embedded in Brisbane’s creative and architectural heart, we understand the distinct aesthetic and lifestyle demands of modern urban living. Backed by the national purchasing strength of the Choices Flooring network, one of Australia's most trusted retail group brands, we offer the ideal combination: an extensive, trend-setting product portfolio with competitive pricing and the bespoke, personalised service of a dedicated local team.
Meet Our Team
Our passionate team lives, breathes, and works right here in Brisbane. We understand local architecture from iconic heritage Queenslanders and post-war refreshes to high-end modern apartments and commercial developments. We draw on this firsthand knowledge to provide tailored recommendations for every space.
Whether you are stepping into our Fortitude Valley showroom for initial inspiration or returning for your next project, you’ll be met by experienced, design-focused consultants who take the time to understand your unique vision. We pride ourselves on straight-talking advice, transparent expectations, and flawless delivery every step of the way.
Our Product Range
Step inside our Fortitude Valley showroom to explore an expansive, highly curated collection of floorcoverings and interior solutions designed for every style, space, and scope:
- Timber Flooring: Timeless warmth, natural grain, and enduring elegance.
- Hybrid Flooring: Engineered durability offering sleek aesthetics and high-performance resilience.
- Laminate Flooring: High-end visual appeal paired with exceptional scratch resistance and value.
- Luxury Vinyl Planks & Tiles: Hardwearing, beautifully detailed flooring designed for effortless living.
- Carpet & Carpet Tiles: Sumptuous underfoot comfort, acoustic control, and premium textures for residential and commercial interiors.
- Sheet Vinyl: Practical, low-maintenance options suited for utility and high-traffic areas.
- Window Furnishings: Custom blinds, shutters, and drapes expertly tailored and installed.
Residential Services
From luxury riverside apartments to character-filled family homes, our team ensures your transformation is seamless from initial design to final installation. We collaborate closely with homeowners, interior designers, renovators, and custom builders to deliver striking finishes tailored to modern South East Queensland lifestyles.
We manage every detail of the process guiding your selection, coordinating precision on-site measures, providing clear and detailed proposals, and managing professional installation so you can enjoy the results stress-free.
- New Home Builds & Developments: Collaborating seamlessly with your builder for timely, high-spec completions.
- Renovations & Heritage Restorations: Elevating character homes and modernising spaces with premium finishes.
- Investment Properties: Durable, low-maintenance solutions that maximise appeal and protect your asset.
- Single-Room Upgrades: From cozy bedroom carpet refreshes to living area overhauls, no project is too detailed for our team.
Commercial Flooring Services
Commercial environments demand materials that combine high design with uncompromising performance. Our Fortitude Valley team possesses the technical depth and project management capability to execute complex commercial briefs. We partner with property owners, architects, project managers, and fit-out contractors across Brisbane to specify and install surfaces that meet strict regulatory and operational standards.
- Corporate Offices & Studios: Refined, acoustically performative finishes designed to inspire productivity.
- Retail, Showrooms & Hospitality: Visually captivating, high-traffic flooring engineered to leave a lasting impression.
- Healthcare & Education: Hygienic, slip-resistant, and low-maintenance solutions built for heavy use.
- Multi-Residential & Strata Projects: Consistent, high-volume supply and streamlined execution for multi-unit developments.
Inner-City & Urban Project Specialists
What sets Choices Flooring Fortitude Valley apart is our expertise in navigating the complexities of inner-city and high-density environments. We understand that urban projects require precise planning, strict adherence to site access restrictions, and meticulous acoustic considerations.
Our team routinely manages installations in multi-story apartment towers, heritage-listed properties, and fast-paced commercial spaces. We handle the logistical intricacies including strata acoustic compliance, strict delivery windows, subfloor prep, and building management protocols ensuring a smooth execution from start to finish.
- High-Rise & Strata Compliance: Experts in acoustic underlays, sound-transmission standards, and body corporate requirements.
- Urban Logistics: Precise coordination of deliveries, site access, and waste management in high-density zones.
- Architectural & Design Collaborations: Working directly alongside designers and architects to bring custom concepts to life.
The Choices Flooring Fortitude Valley Difference
- Genuinely Local: A Brisbane-based team immersed in regional design trends and construction standards.
- High-Density & Strata Expertise: Specialised knowledge in acoustic underlays, subfloor preparation, and urban logistics.
- Design-Led Team: Experienced consultants with a keen eye for interior aesthetics and practical performance.
- Comprehensive Showroom: A curated space to view, feel, and compare hundreds of premium samples in person.
- End-to-End Service: Consultation, measure, quote, procurement, and expert installation handled under one roof.
Visit Our Showroom
Ready to transform your home, apartment, or commercial space? Visit the Choices Flooring Fortitude Valley showroom today to browse our extensive collections, pick up samples, and discuss your upcoming project with our team. We are dedicated to making your flooring journey clear, inspiring, and completely seamless.
Great floors start with great choices.
Awards and Recognition
Contact Information
Ready to Get Started?
Book your free in-home consultation today.
Our Services
Our Products
Browse our extensive range of flooring solutions. From classic timber to
modern hybrid, we have the perfect option for every space.
Your flooring journey
From initial consultation to final installation, we make the process simple and stress-free
Free Consultation
Meet with our flooring experts to discuss your needs, style preferences, and budget
Free Measure
We visit your property to take precise measurements and assess the site
Product Selection
Browse samples in-store and use our visualiser to see products in your space
Professional Installation
Our qualified installers complete the job with minimal disruption
Quality Check
Final walkthrough to ensure you're completely satisfied with your new floor
Our Services
From consultation to installation, we provide comprehensive flooring services to make your project seamless and stress-free.
Free In-Home Consultations
Our experts visit your home to provide personalized flooring advice
Free Measure & Quote
Accurate measurements and transparent pricing with no obligations
Professional Installation
Certified installers ensure perfect fitting and finish
Expert Installation
Comprehensive coverage on products and workmanship
Expert Product Advice
Knowledgeable team helps you choose the right flooring
Our Fortitude Valley Team
Experienced professionals dedicated to helping you find the perfect flooring solution
Ben Gulley
Director
Ben is passionate about delivering exceptional results, building strong teams, and creating a culture around customer service. Ben is dedicated to building strong client relationships in the commercial and construction industry. Let's collaborate and achieve great things together!
Nakita Maynard
Store Manager
Bringing a wealth of experience, coming on 10 years with Choices Flooring, Nakita is passionate about assisting customers in making informed decisions about their flooring needs. Her hands-on approach reflects her commitment to delivering exceptional service. Her dedication ensures the smooth operation of the store, contributing to an efficient and customer-friendly environment.
Jeff Qi
Sales Representative
With years of experience in flooring and carpet sales, Jeff is dedicated to helping clients find the perfect flooring solutions for both residential and commercial. With a focus on excellent service and attention to detail, Jeff is committed to delivering beautiful, reliable results tailored to each client's needs.
Joel Mangan
Project Manager
Joel has spent the past 8 years working in the flooring industry, where he’s gained extensive hands-on experience and developed a deep understanding of the products, processes, and customer needs. Throughout his career, he’s had the opportunity to work on a variety of projects, honing his skills in coordination, quality control, and customer service. Now excited to leverage his industry knowledge and experience to oversee projects, manage teams, and ensure the successful completion of each project
Ernest Boentaran
Accounts Manager
Ernest is an experienced Accountant with a Bachelor of Business (Accounting). With a strong foundation in accounting principles and procedures, Ernest is an integral part of the Choices Flooring Fortitude Valley team working with management in financial reconciliations, general ledger management, and regulatory reporting.
Allistair Dorante
Sales Representative
Allistair would love to assist you in transforming your living spaces with quality flooring solutions. With previous experience in flooring retail, has the knowledge and dedication to guide clients on a successful flooring journey.
Sarah Ball
Scheduling Coordinator
With a career spanning over 17 years, Sarah is a cornerstone of the Choices Flooring Fortitude Valley team. As one of the showroom’s most established and tenured experts, she brings a level of insight that only comes from nearly two decades of witnessing the evolution of flooring trends, technologies, and installation techniques. This dedication has allowed her to build enduring client relationships based on trust, transparency, and a shared goal of excellence.
Kamran Zand
Warehouse Manager
With over five years of dedicated experience as a Warehouse Manager in the flooring industry, I have developed a deep-rooted passion for the technical and aesthetic aspects of the trade. My tenure has been defined by a commitment to operational excellence and a "customer-first" mentality, ensuring that every contractor and homeowner receives not just a product, but a reliable solution for their space. I take immense pride in understanding the nuances of different materials and logistics, always striving to bridge the gap between back-of-house efficiency and front-facing service.
Alex Davies
Director’s Assistant and Sales Associate
Meet Alex Davies, Director’s Assistant and Sales Associate at our store! Bringing a sharp eye for detail from a background in interior design and a fresh perspective. Alex is diving headfirst into the wonderful world of floorcoverings. Whether it’s matching textures to your vision or finding the perfect foundation for your space, Alex is loving every step of learning the ins and outs of quality flooring. Equal parts creative problem-solver and dedicated team player, Alex is here to help!
Our Commercial Experience
Our Fortitude Valley team delivers high-performance commercial flooring across Brisbane. We work with owners, architects and contractors on offices, retail, hospitality, healthcare, education and multi-residential projects, ensuring compliant, durable and design-led results.
Bulk Pricing
Competitive rates for large projects
Fast Turnaround
Minimal disruption to operations
Compliance Certified
Meets all Australian standards
Prefer to call? Reach us at: (07) 3257 3377 to discuss your project
Frequently Asked Questions
Find answers to common questions about our products, services, and installation process
General
Choices Flooring offers a wide range of carpets including loop pile, cut pile, plush, berber, wool, and synthetic options, each with their own look, feel, and performance characteristics.
Choosing the right carpet depends on a number of factors such as the room type, foot traffic, whether you have kids or pets, and any allergy considerations. Your budget also plays a big role in narrowing down the best option for your home.
The best way to find your perfect carpet? Talk to one of our Choices Flooring experts. Visit your nearest Choices Flooring showroom or book a free in-home measure and quote today, and we'll help you find the right carpet for your needs and budget.
Choices Flooring offers engineered timber flooring, featuring a variety of ranges of beautiful species and styles including Spotted Gum, Blackbutt and European Oak.
Engineered timber features a real timber top layer bonded to a stable multi-layer base, making it a great option for a wider range of environments.
The right choice depends on your space, lifestyle, and budget. Our flooring experts are here to help you find the perfect match. Visit your nearest Choices Flooring showroom or book a free in-home measure and quote today.
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