Welcome to Choices Flooring
by Fletchers, Geelong West...

Welcome to the Fletchers Group – Where Expertise and Quality Meet

As a proud second-generation, family-owned business, the Fletchers Group has become a trusted destination for all your flooring and window furnishing needs. We are driven by our core values—Care, Ownership, and Continuous Improvement—which shape every customer interaction, product choice, and installation service we provide.

Why Choose Fletchers?

Extensive Range of Quality Products

At the Fletchers Group, we offer a comprehensive selection of flooring and window furnishing products, tailored to suit both residential and commercial needs:

• Carpet and Carpet
• Tiles Commercial and Domestic Vinyl
• Timber and Laminate Flooring
• Window Furnishings, including sheers, shutters, and blinds
• Rugs

Our products include eco-friendly, asthma-friendly, pet-friendly, and PET carpet options, ensuring every customer finds the perfect solution for their home or business.

Exclusive Mood Collection Window Furnishings

Our Mood Collection offers an exceptional range of window furnishings, including sheer curtains, roller blinds, panel glide blinds, honeycomb blinds, plantation shutters, and more. This collection enhances any space, combining functionality and style to elevate your home or office.

In-House Installers and Commercial Expertise

The Fletchers Group is proud to have a dedicated team of experienced in-house installers. Trained to uphold the highest standards, our installers ensure that every residential project is completed with precision and care. This direct control over the installation process allows us to maintain quality and provide a seamless experience for our customers.

Our Commercial Team, based at our warehouse in North Geelong (28 Saunders S), specialises in managing larger-scale projects across various industries. Equipped to handle everything from small businesses to extensive government contracts, they offer tailored commercial flooring solutions, including carpet tiles and vinyl that meet the specific needs of each business. Their expertise ensures that even the most complex projects are executed efficiently and professionally.

Logistics and Installation Hub

Our North Geelong warehouse serves as the central hub for our Logistics Team and supports our Installation Team. The Logistics Team efficiently manages product deliveries, coordinating closely with suppliers and installers to ensure all materials arrive on schedule. This coordination allows us to honour our commitments to customers regarding timelines and installation dates.

By centralising our logistics operations, we enhance communication between teams, reduce delays, and provide timely updates to our customers. This focus on efficiency and organisation contributes to a smoother, more reliable service experience.

Commitment to Quality

At the Fletchers Group, quality is not just a promise, it's our standard. Every product we sell and every service we provide is backed by our commitment to excellence. We take pride in offering expert advice and delivering high-quality installations that stand the test of time.

Choices Flooring Expertise

With showrooms in Geelong West and Torquay, and our warehouse and Commercial hub in North Geelong, our team is dedicated to offering seamless service and expertise. Whether you’re transforming a home or outfitting a commercial space, the Fletchers Group is here to guide you through the entire process, from selection to installation and beyond.

Awards and Recognitions