Welcome to Choices Flooring
by Fletchers, Geelong West...
Welcome to the Fletchers Group – Where Expertise and Quality Meet
As a proud second-generation, family-owned business, the Fletchers Group has become a trusted destination for all your flooring and window furnishing needs. We are driven by our core values—Care, Ownership, and Continuous Improvement—which shape every customer interaction, product choice, and installation service we provide.
Why Choose Fletchers?
Extensive Range of Quality Products
At the Fletchers Group, we offer a comprehensive selection of flooring and window furnishing products, tailored to suit both residential and commercial needs:
- Carpet and Carpet
- Tiles Commercial and Domestic Vinyl
- Timber and Laminate Flooring
- Window Furnishings, including sheers, shutters, and blinds
- Rugs
Our products include eco-friendly, asthma-friendly, pet-friendly, and PET carpet options, ensuring every customer finds the perfect solution for their home or business.
Exclusive Mood Collection Window Furnishings
Our Mood Collection offers an exceptional range of window furnishings, including sheer curtains, roller blinds, panel glide blinds, honeycomb blinds, plantation shutters, and more. This collection enhances any space, combining functionality and style to elevate your home or office.
In-House Installers and Commercial Expertise
The Fletchers Group is proud to have a dedicated team of experienced in-house installers. Trained to uphold the highest standards, our installers ensure that every residential project is completed with precision and care. This direct control over the installation process allows us to maintain quality and provide a seamless experience for our customers.
Our Commercial Team, based at our warehouse in North Geelong (28 Saunders S), specialises in managing larger-scale projects across various industries. Equipped to handle everything from small businesses to extensive government contracts, they offer tailored commercial flooring solutions, including carpet tiles and vinyl that meet the specific needs of each business. Their expertise ensures that even the most complex projects are executed efficiently and professionally.
Logistics and Installation Hub
Our North Geelong warehouse serves as the central hub for our Logistics Team and supports our Installation Team. The Logistics Team efficiently manages product deliveries, coordinating closely with suppliers and installers to ensure all materials arrive on schedule. This coordination allows us to honour our commitments to customers regarding timelines and installation dates.
By centralising our logistics operations, we enhance communication between teams, reduce delays, and provide timely updates to our customers. This focus on efficiency and organisation contributes to a smoother, more reliable service experience.
Commitment to Quality
At the Fletchers Group, quality is not just a promise, it's our standard. Every product we sell and every service we provide is backed by our commitment to excellence. We take pride in offering expert advice and delivering high-quality installations that stand the test of time.
Choices Flooring Expertise
With showrooms in Geelong West and Torquay, and our warehouse and Commercial hub in North Geelong, our team is dedicated to offering seamless service and expertise. Whether you’re transforming a home or outfitting a commercial space, the Fletchers Group is here to guide you through the entire process, from selection to installation and beyond.
Awards and Recognitions
Residential Team
At the Fletchers Group, our Residential team embodies our core values in every interaction. Located in Geelong West and Torquay, our team approaches each customer's needs with Care, helping them select the perfect flooring and window furnishings to match their home's aesthetic. They take Ownership of the entire process—from providing free measures and quotes to offering follow-up support after installation. Committed to Continuous Improvement, they constantly seek better ways to enhance our services and product offerings, ensuring every home reflects the unique vision of our customers.
Commercial Team
Our Commercial team, based at our North Geelong warehouse, approaches every project with meticulous Care and attention to detail. Whether it’s a small family business or a large-scale government contract, they take Ownership of each job, delivering high-quality results on time. Driven by Continuous Improvement, they consistently refine processes to provide the best solutions for our clients.
Logistics Team
Located at our North Geelong warehouse, the Logistics team ensures every product arrives on time and coordinates installations seamlessly. Demonstrating Ownership, they manage scheduling and communication, keeping customers informed throughout the process. Their focus on Care and commitment to Continuous Improvement means they are always enhancing efficiency to improve customer experiences.
Installation Team
Our in-house Installation team operates from our North Geelong hub, bringing Care and precision to every project. They take Ownership of their work, ensuring any issues are promptly resolved and maintaining clear communication with customers. Dedicated to Continuous Improvement, they refine their skills and techniques to deliver exceptional results in both residential and commercial installations.
Accounts Team
While primarily supporting business operations, our Accounts team embraces Care by assisting customers with enquiries, processing receipts, and addressing account questions. They take Ownership of maintaining smooth transactions and continually seek ways to enhance efficiency through Continuous Improvement, contributing positively to the overall customer experience.
Choices Flooring by Fletchers, Geelong West
services the following suburbs:
Store Blog
Quality Flooring, Rugs & Blinds | Choices Flooring Near Me
Discover flooring, rugs, blinds, and more at Choices Flooring. Visit one of 140 ...
Read MoreProfessional Flooring Installation by Choices Flooring
Our team arranges qualified installers, ensures quality service and provides tip...
Read MoreYour Questions Answered: Why Choose Choices Flooring?
Discover why Choices Flooring is a top choice for quality floors. Explore our ra...
Read MoreFlooring Care Guide: Tips for Maintaining Your New Floors
Learn essential care tips for luxury vinyl, timber, hybrid, and carpet flooring ...
Read MoreWhat customers say about our by Fletchers, Geelong West Store
The latest from Choices Flooring
View allBold Black & White Flooring for Your Home
Transform your home with stylish black and white flooring. Explore our range of ...
Read MoreFlooring for Small Spaces: Enhance Your 2-Bedroom Home
Make small spaces feel bigger with the right flooring and furnishings. Explore C...
Read MoreTop Kitchen Flooring: Durable, Waterproof & Stylish
Discover durable, waterproof kitchen flooring options like vinyl, hybrid, and la...
Read MoreFlooring Measurement & Cost Guide with RoomView
Calculate flooring needs and costs easily with RoomView. Measure, choose your st...
Read MoreHallway Flooring: Hard Floors, Carpets & Runners
Discover top hallway flooring options, from durable hard floors to stylish runne...
Read More