Welcome to Choices Flooring by Pughs, Ashburton...

About us

For over 72 years, Choices Flooring by Pughs, Ashburton has been weaving stories of elegance and comfort into the fabric of the community. Nestled at 299 High Street, in the heart of Ashburton, our showroom stands as a testament to our commitment to providing quality products and exceptional service.

Step into our showroom, where creativity meets functionality. Choices Flooring Ashburton proudly presents a diverse range of flooring options, including Carpet, Timber, Laminate, Hybrid/Rigid, Luxury Vinyl and Window Furnishings. Our curated selection caters to every taste and style, ensuring you find the perfect match for your home.

Residential Flooring Services:

As one of the many premium showrooms in the Choices Flooring network, Choices Flooring Ashburton represents the pinnacle of flooring and window furnishing excellence in the heart of the Ashburton Village precinct.

Proudly family-owned and operated, we pride ourselves on being one of the longest-serving flooring stores in the Ashburton area. Choices Flooring by Pughs has become a local destination for those seeking expert advice, premium product ranges, and superior service across both residential and commercial projects.

Our Showroom at 299 High Street, Ashburton, is a state-of-the-art, design-led showroom that reflects the latest in flooring and window furnishing trends. This modern space empowers our customers to visualise their dream interiors, supported by RoomView and hands-on interior design expertise.

Beyond a wide range of products and friendly faces, Choices Flooring Ashburton offers a free measure and quote service. Our onsite colour consultant adds an extra layer of expertise to help you make informed choices.

Choices Flooring Ashburton is not just a store; it's a local destination for inspiration and flooring expertise. Situated in the heart of Ashburton’s retail precinct, the store serves Ashburton and a wide array of surrounding suburbs, including Caulfield East, Malvern East, Ashwood, Chadstone, Mount Waverley, Carnegie, Glen Huntly, Murrumbeena, Hughesdale, Huntingdale, Oakleigh, Oakleigh East, and other locations within the Ashburton Shire. Choices Flooring by Pughs, Ashburton is dedicated to serving customers across a broad geographical span, we are dedicated to transforming your spaces with style and quality.

We offer a comprehensive product portfolio including carpets, hybrid, timber, laminate, and luxury vinyl flooring, along with an elegant and modern range of window furnishings including sheers, blinds, shutters, and rugs.

Our curated selections feature eco-conscious, asthma-friendly, and pet-friendly options to suit all lifestyles, showcasing innovation through products like the latest PET carpet ranges. We specialise in Wool Carpets.

At the heart of our service is personalised guidance, whether in-store through our colour advisory team or in-home with complimentary consultations for window furnishings. Our highly skilled in-house installers ensure a flawless finish, bringing a level of care and craftsmanship that sets us apart.

Supported by a dedicated logistics and installation team we are equipped to manage projects of any scale, from family homes and multi-dwelling developments to commercial fit-outs and government contracts.

Commercial Flooring: 

Choices Flooring by Pughs, Ashburton delivers reliable, high-quality flooring solutions for commercial projects of all sizes. We work across a range of sectors, including Schools, Hospitals, Group Home Builders, Retirement Villages, hospitality venues, and businesses throughout the Ashburton area and beyond.

From small upgrades to large-scale developments, our team has the experience and capability to manage projects efficiently, delivering durable and professional results suited to each environment.

Why Choose Choices Flooring by Pughs, Ashburton?

Choices Flooring Ashburton seamlessly blends local understanding with national scale and trust. Our service footprint makes us the preferred choice for flooring and window furnishing solutions across the Ashburton district and beyond we are dedicated to transforming your spaces with style and quality.

From styling a single room to managing large-scale developments, we pride ourselves on building lasting relationships with our local community, delivering expert advice, inspired designs, and high-quality finishes tailored to every home and business.

Commitment to Quality

At Choices Flooring by Pughs, Ashburton, quality is not just a promise; it's our standard. Every product we sell and every service we provide is backed by our commitment to excellence. We take pride in offering expert advice and delivering high-quality installations that stand the test of time.

Choices Flooring Expertise

With our Showroom and Warehouse Team, our team is dedicated to offering seamless service and expertise. Whether you’re transforming a home or outfitting a commercial space, Choices Flooring Ashburton is here to guide you through the entire process, from selection to installation and beyond.

Store Accomplishments: 

2026 Store of the Month for Top Performing Team in Australia, July 2026 by Bremworth Wool Carpets & Rugs.

2024 Godfrey Hirst Room of the Year Award with Judge Bree Banfield.

Choices Flooring by Pughs, Ashburton – Bringing happy and healthy indoors, one perfect floor at a time!