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Welcome to Choices Flooring Rockingham...

11a Dixon Road, Rockingham WA 6168 (08) 9527 1260
Store hours Open now Closed
  • Monday 9:00 AM – 5:00 PM
  • Tuesday 9:00 AM – 5:00 PM
  • Wednesday 9:00 AM – 5:00 PM
  • Thursday 9:00 AM – 5:00 PM
  • Friday 9:00 AM – 5:00 PM
  • Saturday 9:00 AM – 1:00 PM
  • Sunday Closed
  • Easter Break - 3rd to 6th April Closed
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Our Rockingham Showroom

Rockingham Showroom
Rockingham Showroom
Rockingham Showroom
Rockingham Showroom
Rockingham Showroom
Rockingham Showroom
Rockingham Showroom
Rockingham Showroom
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Trusted by 10,000+ homeowners
FREE
Measure & Quote
Expert
Installation

Our Services

Free in-home consultations
Free measure and quote
Professional installation
Expert Installation
Expert product advice
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About us

Choices Flooring Rockingham is a locally owned and operated flooring store, proudly run by Oliver and Nichola Whyte. Backed by nearly 30 years of industry experience, the business has quickly established itself as a trusted destination for high-quality flooring solutions across the Rockingham region and surrounding suburbs.

We work with homeowners, builders, and commercial clients to deliver practical, long-lasting flooring outcomes — not just sales. Our approach is straightforward: honest advice, accurate quoting, and professional installation carried out to Australian Standards.

Since taking over the store, we’ve focused on raising the standard of both product selection and installation quality, ensuring every job is completed properly the first time. Whether it’s a full home fit-out, a renovation, or a large-scale commercial project, our team is committed to delivering results that last.

Unique Services We Offer:

At Choices Flooring Rockingham, we offer a complete end-to-end service — from product selection through to installation and aftercare. Our showroom features a carefully selected range of carpet, luxury vinyl plank, hybrid, timber, and laminate flooring, along with a growing offering of window furnishings including blinds and shutters.

What sets us apart is our strong focus on doing the job properly. We place a heavy emphasis on correct subfloor preparation, moisture testing, and installation practices that comply with Australian Standards. This ensures the longevity of the floor and protects our customers’ investment.

We also specialise in new build flooring, working closely with builders and site supervisors to manage timelines, variations, and site conditions. Our experience in both residential and commercial environments means we understand the pressures of construction schedules and deliver accordingly.

For customers, this translates to clear communication, realistic expectations, and no shortcuts. We also offer practical solutions for pet-friendly, family-friendly, and high-traffic homes, helping clients choose products that suit how they actually live — not just what looks good in a showroom.

Residential Flooring Services:

We provide complete residential flooring solutions for new homes, renovations, and investment properties. From initial consultation through to final installation, we guide customers in selecting the right product for their lifestyle, budget, and long-term performance. Our team ensures proper subfloor preparation and installs all flooring in line with Australian Standards. We coordinate all aspects of the job to make the process as smooth and stress-free as possible.

Commercial Flooring:

We have extensive experience delivering commercial flooring projects, including work with builders, developers, and government organisations. Our projects range from small-scale fit-outs to multi-unit developments, from Healthcare to Retail environments, with a strong focus on compliance, durability, and project timelines. Our skilled teams of installers can handle all aspects of subfloor preparation, moisture barriers, floor levelling, and grinding, and are available to work after hours and on weekends to keep the project timelines intact.

Areas Serviced:

Anketell, Wandi, Mandogalup, Kwinana Beach, Hope Valley, Naval Base, Medina, Orelia, Parmelia, Calista, Leda, Wellard, Bertram, Casuarina, Baldivis, Karnup, Secret Harbour, Golden Bay, Singleton, Madora Bay, Warnbro, Port Kennedy, Waikiki, Safety Bay, Shoalwater, Rockingham, Cooloongup, Hillman,East Rockingham, Peron, Garden Island (HMAS Stirling), Mandurah, Greenfields, Silver Sands, Dudley Park, Halls Head, Erskine, Falcon, Wannanup, Dawesville, South Yunderup, Furnissdale, North Yunderup, Barragup, Coodanup

Ready to Get Started?

Book your free in-home consultation today.

Our Services

Free in-home consultations
Free measure and quote
Professional installation
Expert Installation
Expert product advice

Our Products

Browse our extensive range of flooring solutions. From classic timber to
modern hybrid, we have the perfect option for every space.

Your flooring journey

From initial consultation to final installation, we make the process simple and stress-free

1
Free Consultation

Meet with our flooring experts to discuss your needs, style preferences, and budget

2
Free Measure

We visit your property to take precise measurements and assess the site

3
Product Selection

Browse samples in-store and use our visualiser to see products in your space

4
Professional Installation

Our qualified installers complete the job with minimal disruption

5
Quality Check

Final walkthrough to ensure you're completely satisfied with your new floor

Our Services

From consultation to installation, we provide comprehensive flooring services to make your project seamless and stress-free.

Free In-Home Consultations

Our experts visit your home to provide personalized flooring advice

Free Measure & Quote

Accurate measurements and transparent pricing with no obligations

Professional Installation

Certified installers ensure perfect fitting and finish

Expert Installation

Comprehensive coverage on products and workmanship

Expert Product Advice

Knowledgeable team helps you choose the right flooring

Our Rockingham Team

Experienced professionals dedicated to helping you find the perfect flooring solution

Oliver
Oliver

Owner

Years of Industry Experience: 25+ years Oliver brings over 25 years of flooring industry experience, with international expertise across the UK, Australia, and Asia. His background spans manufacturing, product development, estimating, project management, and hands-on installation, giving him a strong end-to-end understanding of flooring solutions. As a local resident, he understands the needs of Rockingham homeowners and builders and provides clear, practical advice focused on long-term performance, correct installation, and suitability for each space, with a strong commitment to quality and Australian Standards.

Nichola
Nichola

Co-Owner / Operations & Planning

Years of Industry Experience: 3 Nichola oversees operations and planning within the business, ensuring everything runs smoothly behind the scenes. With a keen eye for detail, she draws on her background in systems administration and teaching to keep processes organised, efficient, and on track. Nichola plays a key role in coordinating projects and supporting the team, helping to ensure each job is delivered seamlessly from start to finish.

Kati
Kati

Sales Consultant

Originally from New Zealand and now based locally in Rockingham, Kati brings over five years of flooring industry experience along with strong local knowledge. She is passionate about customer service and takes pride in providing honest, impartial advice — clearly outlining both the pros and cons of each option. Kati focuses on helping customers feel confident in their decisions, never pushing a sale for the sake of it, but ensuring every client walks away knowing they’ve made the right choice for their home.

Sue-Marie
Sue-Marie

Sales

Sue-Marie brings strong experience in flooring and window furnishings, in both New Zealand and Australia, with a background in design consultation. She supports customers through the full process from selection to installation with extensive industry knowledge. Organised and detail-focused, Sue-Marie is passionate about delivering a smooth customer experience and helping clients make confident, informed decisions for their homes.

Frequently Asked Questions

Find answers to common questions about our products, services, and installation process

General

Yes, Choices Flooring was formerly known as Carpet Choice. As part of Newfurn, which was founded in 1959, we've been one of Australia's most trusted flooring retailers for over six decades. While our name has evolved, our commitment to quality products, local expertise, and exceptional customer service has remained the same. Today, we continue to serve homeowners, renovators, builders, and interior designers right across Australia and New Zealand.

Choices Flooring offers a comprehensive range of flooring solutions including carpet, timber, luxury vinyl, laminate, hybrid flooring, and rugs. We also offer window furnishings and blinds. Our services include expert flooring consultation to help you make the right choice for your space, a free in-home measure and quote, and professional installation, making us a one-stop shop for your entire flooring and interior needs across Australia and New Zealand.

Choices Flooring offers a wide range of carpets including loop pile, cut pile, plush, berber, wool, and synthetic options, each with their own look, feel, and performance characteristics.

Choosing the right carpet depends on a number of factors such as the room type, foot traffic, whether you have kids or pets, and any allergy considerations. Your budget also plays a big role in narrowing down the best option for your home.

The best way to find your perfect carpet? Talk to one of our Choices Flooring experts. Visit your nearest Choices Flooring showroom or book a free in-home measure and quote today, and we'll help you find the right carpet for your needs and budget.

Choices Flooring offers engineered timber flooring, featuring a variety of ranges of beautiful species and styles including Spotted Gum, Blackbutt and European Oak.

Engineered timber features a real timber top layer bonded to a stable multi-layer base, making it a great option for a wider range of environments.

The right choice depends on your space, lifestyle, and budget. Our flooring experts are here to help you find the perfect match. Visit your nearest Choices Flooring showroom or book a free in-home measure and quote today.

Still have questions

Get in touch with your local team

Minimal disruption to operations

(08) 9527 1260
Free Measure & Quote

Transparent pricing with no obligations

Book free measure & quote
Explore products on screen

Meets all Australian standards

Try our Room Visualiser

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